The default AspDotNetStorefront progress bar is an important part of the checkout progress but unless your store is pale blue, it won’t match your site.

Buy a Matching Progress Bar

• Easy to Install
• Customize Your Site in Minutes
• Over 20 Different Colors
• Only $40 with Coupon!

Coupon Code: CPB20 for 20% OFF AspDotNetStorefront Progress Bars!

Did you know AspDotNetStorefront lets your customers add notes to individual items in their cart before checkout?

By default there is an order notes field that allows customers to make comments about the entire order. If you want customer’s notes to be assigned to individual items you can set the “AllowShoppingCartItemNotes” AppConfig to true.

You can find this AppConfig by going to the admin side of your website and selecting:

(more…)

In our third installment on email marketing we explore design elements for effective email marketing campaigns. We previously talked about the advantages of email marketing, list building strategies, and developing your email marketing plan. Now it is time to focus on the design of your email.

While content may be king, good design ensures your content will be seen. The objective is to design emails that are opened and acted upon. A well designed email attracts the recipient’s interest, holds their attention and stimulates action. It can also enhance your company’s image.

So What is “Good” Design?

(more…)

Choosing the right colors is pivotal for the success of your eCommerce site.

We all have emotional responses to color – many of these these reactions are defined by our culture from the day we were born.  Pink for a baby girl and blue for a baby boy.  Bad guys wear black and good guys wear white.

Let’s explore how the use of color relates to eCommerce using a Western view of color symbolism. Each color of the spectrum is filled with symbolism and within each color the different tints and shades have many of their own associations.

Let’s take a look at where colors are used, and why.

(more…)

AspDotNetStorefront has a unique implementation of the Google Analytics code, and I’ll explain the basics.

You’ve signed up for Google Analytics, and you’re ready to add the code to your AspDotNetStorefront site. You copy your tracking code out of Google and are ready to paste it into the template.

Stop! AspDotNetStorefront has a special way to handle Google Analytics.

(more…)

AspDotNetStorefront store owners use Order Options to add items like gift wrap or a free catalog to their shopping cart page. Order Options can have their own price, icon image, and description.

And better still, Order Options are built into AspDotNetStorefront and a cinch to add to your cart.

(more…)

A call to action encourages visitors to do something specific. An optimized call to action will increase your conversion rates.

“Buy Now,” “Get our Newsletter,” “Join the Community” are all calls to action. Each call to action gives clear direction to visitors and let them know the purpose behind the page they are going to see.

How do I Optimize my Call to Action?

(more…)

Pages with a high bounce rate are a great place to start optimizing your site. The visitors that enter on those pages most likely are leaving because they’re unsatisfied.

According to Google:

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.

The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Lowering your bounce rate is an important way to increase the productivity of your online business. Purchase a Site Analysis and lower your bounce rates. Get 10% off Site Analysis at checkout with the coupon code: SA10!