In the final installment of our series on how to reach out to more customers, we talk about Facebook, Twitter, and blogs.

Each of these methods revolve around one thing, interaction. If you expect to create a profile or blog, then just sit back and wait for the customers to come to you, you’re in for a long wait.

Each of these methods has different requirements for success.
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Site Architecture, sometimes called Website Information Architecture, is part of the structure of links in a website.

The links on a Web page create a parent/child relationship between the two pages where the source page is the parent and the destination page is the child.

Among the benefits of having good site architecture are increased crawlability (more indexed pages), better usability, and better search engine rankings.

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Last time we showed you how data feeds (RSS and XML) can help drive customers to your store.

This time around we’re going to be a little more traditional and show you how two different types of email can make customers notice you.

The first, newsletters, shares news about your industry and useful tips. The second, email marketing, is one of the most cost effective ways to entice customers to purchase.
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Want to deliver content directly to your shoppers instead of relying on them remembering to come back to your site?

That’s what this series article is all about.  I’ll give an overview of seven different ways to deliver content to your users instead of waiting for them to visit your site.

In this part I’ll explain how to use RSS feeds and product feeds to attract customers.
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Credibility is essential for eCommerce success. Testimonials establish your credibility and make customers feel secure and comfortable during their shopping experience on your site.

Considering how much of an impact solid testimonials could have on your sales, it’s important to be smart about how to get them and then use them on your site.

Here are a few quick tips:

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