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Smartphones and other mobile internet devices are creating a shift in consumer habits and online retailers need to adapt to the mobile commerce world.

According to Nielsen Mobile, there are already more than 40 million active mobile internet users in the United States which reportedly represents a 73% increase since 2006.

It is expected that this trend will continue to grow. Worldwide it is estimated that there are at least 800 million smartphone users. Some of these 800 million people will start shopping online.

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If a page on your website doesn’t load in about 8 seconds, you could be losing 30% of your site’s visitors. 30% of potential customers are lost when they get impatient and leave, likely not to return.

One cause of slow-loading pages is over-sized images. Lots of large images on a page means slower load times.

But, if you optimize each image to load as quickly as possible you dramatically reduce load times, keeping visitors at your website.

Let’s review why optimization is important:

1. What is Optimization?
2. Practical Tips

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