These days, no one would blame you for being confused about the mobile-frenzy that’s going on. Understanding what the new smart phones are capable of is hard and it’s only getting more complicated.

A common misconception is that mobile shoppers are only after certain things. After all, who’s going to shop for office supplies on their mobile? Don’t count your business out; as more data is compiled we are learning that there are no set patterns for smart phone shopping habits.
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Keeping up with accessibility standards makes your website usable by a much larger audience. It also allows the search engines to accurately assess your site’s content.

There are many steps to maintaining maximum website accessibility, some of which we’ll cover in future posts, but for now let’s start with arguably the most important one: Image ALT Text.

Image ALT text, contained in the ALT attribute of an image, is a written explanation of the image’s message. The text appears when that image cannot be displayed. In some browsers the text also appears as the tooltip. The HTML looks like this:

<img src=”images/vortxlogo.gif” alt=”Vortx” />

Why is ALT text important?

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