Now in the Vortx Shop, two new products to help fine tune your site into a selling machine.

Customize your site with our new AspDotNetStorefront custom tabs. Find one that perfectly matches your site’s look and feel. If we don’t have a tab that’s perfect for you, let us know and we’ll specifically tailor one to your needs.

Increase your customers’ trust; add personalized site policies to your business. Buy the text you need to professionally present your Security Policy, Privacy Policy, Terms and Conditions, and FAQ, all customized to your specific business.

Focus your site copy on your customers, and Google will notice too.

Many of our clients are concerned with SEO and hire us to help.  We work hard to make sure their metadata is perfect.  We analyze their keyword conversion rates. We compare search volumes and competition to find the perfect keywords for them.

Then we get cracking on the metadata. Title tags, keywords, descriptions, image names and alt-tags. Traffic will go up, which is great. But, sometimes I’ll notice bottle necks and notice customers are abandoning the path to sale.

I’ll check the page and it’s got problems. It’s poorly written, has a couple of crucial spelling errors, or doesn’t tell the customers exactly what to do.

All of these problems are easy to fix, and even easier to avoid. (more…)

The first and most important step in optimizing a website is to compile a list of keywords and phrases. It’s the foundation your SEO plan should be based on. Too often, businesses invest resources in optimizing for search terms that do not serve them well.

Determining the specific key words and phrases that are most likely to bring profitable traffic to your site ensures that the time and financial resources invested in search engine optimization efforts will pay off.

When developing a keyword list, it is important to pay attention to the following:

(more…)