The folks over at Mashable.com say that Wordpress is pretty secure right out of the box, but they go on to mention security tips ranging from making sure you have a strong password and the most recent software to modifying file permissions and adjusting your Htaccess file.

Take a quick gander here: HOW TO: Secure Your WordPress Blog

If you’re looking for other ways to get more out of your social media, learn how to increase your brand presence with our custom Facebook and Twitter pages.

                          

Customize your site with our new AspDotNetStorefront custom tabs. Find one that perfectly matches your site’s look and feel. If we don’t have a tab that’s perfect for you, let us know and we’ll specifically tailor one to your needs.

Increase your customers’ trust; add personalized site policies to your business. Buy the text you need to professionally present your Security Policy, Privacy Policy, Terms and Conditions, and FAQ, all customized to your specific business.

                          

Many of our clients are concerned with SEO and hire us to help.  We work hard to make sure their metadata is perfect.  We analyze their keyword conversion rates. We compare search volumes and competition to find the perfect keywords for them.

Then we get cracking on the metadata. Title tags, keywords, descriptions, image names and alt-tags. Traffic will go up, which is great. But, sometimes I’ll notice bottle necks and notice customers are abandoning the path to sale.

I’ll check the page and it’s got problems. It’s poorly written, has a couple of crucial spelling errors, or doesn’t tell the customers exactly what to do.

All of these problems are easy to fix, and even easier to avoid.

Here are 10 simple rules I follow to ensure my copy is effective:

1. Spell Check – Spelling errors kill credibility. They are so easy to avoid; the only explanation for spelling errors is not paying attention.
2. Proof Read – Reread what you write. Leave it and come back to it. Read it aloud (or at least mumble it if co-workers are around). Reading aloud supposedly engages a different part of your brain and you’re more likely to catch errors. I don’t know the science behind this, but it works for me.
3. Get Another Person to Proof Read – Four eyes are better than two.  There’s a reason why copy writer and copy editor are separate jobs.  It’s hard to catch your own mistakes.
4. Be Clear – A copy editor once told me, “Use short sentences. They work.” He’s right. They do.
5. Use a Strong Call to Action – Tell your customers what you want them to do. It’s OK. If they are confused it’s your fault; and you’ll be the one who misses the sale.
6. Use Short Paragraphs – Two or three sentence maximum. If you use more than that, your copy will start looking like a Russian novel.
7. Repetition, Repetition, Repetition – The old maxim “Tell them what you’re going to tell them. Tell them. Then tell them what you told them” holds true. Leave no doubts about why they should buy your product.
8. Be Value Oriented – Use real world examples and they will increase conversions 10%. I actually don’t know if that’s true, but a real world example of value sure made you pay attention didn’t it?
9. Use Lists – Like #6 above, lists help break up complex information into easy to understand bits.
10. Write for People, Not Google – Your on-page copy is your only opportunity to convince your customers to purchase. Let Google have the metadata, keep your on-page copy focused for human consumption.

Not sure if your copy is doing all it can for you?  Try applying the 10 rules above and see how it matches up.

Still need help? Send us an email and we’ll help you out.

What’s your favorite writing tip? Share it in the comments section below.

                          

Determining the specific key words and phrases that are most likely to bring profitable traffic to your site ensures that the time and financial resources invested in search engine optimization efforts will pay off.

When developing a keyword list, it is important to pay attention to the following:

• Search Volume – how often are people actually searching for the word or phrase?
• Competition – how many competitors will be fighting over the same search term?
• Relevance – will the search term bring profitable traffic to your site?

You should include “long tail” keywords on your list as well. Long tail keywords are very specific search phrases, usually consisting of 3-4 words. These are the keyword phrases that people search for once they have figured out exactly what they want, which is why searches on these terms tend to have a higher conversion rate. While popular search terms drive more traffic to your site, long tail keywords tend to result in more sales.

Including both types of keywords in your SEO plan lets you ensure that you are driving lots of traffic as well as lots of buyers to your site.