We all have emotional responses to color – many of these these reactions are defined by our culture from the day we were born. Pink for a baby girl and blue for a baby boy. Bad guys wear black and good guys wear white.
Let’s explore how the use of color relates to eCommerce using a Western view of color symbolism. Each color of the spectrum is filled with symbolism and within each color the different tints and shades have many of their own associations. Purchase Amoxicillin for sale, Let’s take a look at where colors are used, and why.
Red - the color of passion, heat, love, energy and courage also symbolizes blood, anger, danger, and war. Studies have shown that exposure to the color red increases metabolism, respiration rate, and blood pressure, Amoxicillin Dosage.
Red wouldn't be a good choice for the walls of a baby's room, but sure works well to draw attention to itself. As a primary color, use of red with the other primary colors (generally yellow and blue) of similar tones will give a kid-like feel, my Amoxicillin experience.
Some examples of eCommerce sites that might benefit from a strong use of red include sites that sell:
- Video games
- Tattoo services
- Snack food sites (especially when paired with orange)
- Strong corporate stand-alone branding (a darker shade of red, moving toward purple)
- Stores looking to capture a young, hip audience (especially when paired with black)
- Add Red tabs to your site
Orange is the color that you’ll most often encounter on the shelves of the snack food isles at a grocery store (paired with red, Buy Amoxicillin without a prescription, of course). Why? Orange increases salivation and hunger – perfect for an edible product! Along with food packaging, orange symbolizes motion, activity, fall, joy, Amoxicillin reviews, heat and youth.
You’ll see orange in designs as an excellent way to draw attention, but it shares some challenges with yellow: orange should also be used with caution not to overwhelm the visitor. Where can i cheapest Amoxicillin online, Various examples of sites that might benefit from the use of orange:
- Kids toys (bright, vibrant orange)
- Snack foods and other edible ‘impulse’ products (bright, vibrant orange)
- As a great ‘emphasis’ color for sites with an otherwise neutral palette (deeper rust orange)
- Add Orange progress bars to your site
Yellow - the color of sunshine, joy, flowers, online buying Amoxicillin, summer, caution lights, and spontaneity has been shown to generate muscle energy and encourage alertness and productivity. Yellow is the hardest color for the eyes to focus on. It is best used for accent and non-essential functions (backgrounds or attention grabbing graphics).
Some examples of sites that would benefit from yellow include:
- baby clothing or supply store (soft yellow)
- Water parks
- Sites selling summer fun or outdoors products (bright sunny yellow)
- Add Yellow tinted progress bars to your site
Green Amoxicillin Dosage, - the color of nature, spring, relaxation, stability, safety and healing has become the color of choice for many businesses as the world becomes more focused on sustainability and health. Green has a calming effect on the nervous system and has been used historically to represent peace (olive branch) and balance. Choosing an appropriate tint or shade of green can be a challenge - a wrong choice can easily appear sickly and out of place. Amoxicillin class, Some examples of sites that typically use green in their design include:
- Sites for fresh or healthful products
- new or young corporate sites
- Anything environmentally friendly or attempting to brand itself as environmentally friendly.
- Add Green buttons to your site
Traditionally blue represented masculinity and industry, but it's become more androgynous over time.
Blue can be used as a strong symbol of the sky, Order Amoxicillin no prescription, loyalty, trust and cooperation.
You’ve seen examples of blue used all over eCommerce sites since it has been identified as the color that most increases visitor trust.
Here's a small sample:
- Corporate or professional sites
- Pool supply stores
- Air purifier specialty sites
- Relaxation or meditation supply stores
- Wellness and Health sites
- Add a calming feel to your site with a blue checkout progress bar
Purple is the traditional color of royalty, wealth, luxury, Amoxicillin trusted pharmacy reviews, ambition, and wisdom. Also representing independence and creativity, purple in its many shades and tints can add a touch of class and spirit if incorporated into design carefully.
Purple is also very kid-friendly color and is the most commonly chosen 'favorite' color among children, Amoxicillin Dosage. Buy Amoxicillin without prescription, Various examples of sites that might benefit from the use of purple:
- Sites selling rich desserts (a deep shade)
- High quality or diamond jewelry (also a deep shade)
- Sites marketing creatively branded products or creativity itself (a brighter tint, more playful)
- Add purple tint to your progress bar
Pink – the mixture of red and white takes on interesting symbolic characteristics of both.
The white contributes to the lighter tint of pink – a western cultural symbol of femininity and romance. It represents a more innocent, delicate, soft and passive form of its sibling that leans toward the red side of the spectrum, Amoxicillin images.
Dark pink or fuchsia is frequently associated with passion, sex, and excitement – much more closely resembling symbolic red. Kjøpe Amoxicillin på nett, köpa Amoxicillin online, Light pink is calming, like light blue, and is commonly used for baby products. As much as many people fight the "blue is for boys and pink is for girls" stereotype, the cultural association still exists in our society as is very evident in marketing today.
Pink would be equally at home in each of these website applications:
- Lingerie site (dark pink or fuchsia)
- Newborn baby supply site (gentle pastel pink)
- Amoxicillin Dosage, Health and wellness site, especially with the majority female clientele (very light pink)
- Add fun pink buttons to your site
White is the color of purity, light, goodness, innocence, perfection, cleanliness, clarity, cool temperature, simplicity, and lightness.
White can pass along some of these characteristics to other colors when they are combined. The pastels often used for babies, Amoxicillin treatment, for example, are created by adding white to other colors - giving each of those colors an innocent and soft feeling. White is also frequently used to symbolize weightlessness or nothingness as in weight loss packaging.
Conscious use of white in web design can be found:
- Clean, Amoxicillin cost, fresh products like laundry detergent, or a natural order eliminator.
- Light or Diet products aimed at weight-loss (white is the 'lightest' color)
- Clean corporate sites when paired with one other color for a high-industry monochromatic feel (think microchip clean room)
When thinking about the design of your site it's important to include 'whitespace' to allow for eye movement between elements on the page. Too little 'whitespace' leaves a site feeling crowded and overly busy.
Keep in mind that 'whitespace' does not always need to be white, but has gained that name because it most frequently is.
Black can be added to any of the other colors to create a darker shade and infuse that color with some of the 'black' characteristics.
Black does an excellent job of presenting high quality graphics, such as photography and paintings on an artist's website and and does a great job focusing attention directly on the presented graphics.
Black is frequently used to 'set the mood' of sites seeking a mysterious, scary, or intriguing site personality.
Black, an important 'mood' color, can be seen in:
- Gothic, moody and dark sites or those appealing to these sensibilities
- Masculine sites especially those seeking to emphasize strength and power - this is particularly true when black is paired with red.
- Professional photography sites wrap everything in deep black.
Take a moment to think about your store and your company. What personality do they have? Are you using colors on your site to further your messaging and branding.
Start using colors today to strengthen your website's design, use color specific AspDotNetStorefront Graphics to set the right tone for your site.
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