These days, no one would blame you for being confused about the mobile-frenzy that’s going on. Understanding what the new smart phones are capable of is hard and it’s only getting more complicated.

A common misconception is that mobile shoppers are only after certain things. After all, who’s going to shop for office supplies on their mobile? Don’t count your business out; as more data is compiled we are learning that there are no set patterns for smart phone shopping habits.

Here are 6 reasons why a mobile cart should be on your shopping list for 2010:

1. A whopping 81% of smart phone users use them while out shopping; 24% are making purchases via their mobiles. What are they doing? Price comparisons and purchases.
2. Mobile web usage grew worldwide by 148% in 2009.
3. If mobile users increase at the rate we’ve been seeing, within 5 years mobile shopping will overtake desktop shopping.
4. Mobile shoppers are frustrated by non-optimized sites and won’t stay around very long before giving up. 6 to 10 seconds is about the average before moving on.
5. 40% of smart phone shoppers will seek a competitor site for the service or product if the site is too slow or not mobile-friendly.
6. More than 80% of smart phone users would shop more frequently on their mobile devices if performance was as quick and efficient as it is on a desktop.

Consumers use their smart phones to locate stores, get coupons and bargain hunt before purchasing. Online storefronts that don’t provide a mobile-friendly shopping experience may lose customers for good once they are presented with the desktop version and its teeny-tiny images on their mobile phone.

Don’t forget that Google Analytics captures mobile visitor information and will show what their browsing patterns are. If you don’t have it installed or you can’t make sense of the data, let us know.

The world is open for business; don’t lose sales because you don’t offer a mobile shopping cart for your smart phone shoppers!

Check out our Mobile Commerce Platform for AspDotNetStorefront.

Tags: Cart, e-commerce, Mobile Commerce, Web Traffic

This entry was posted on Thursday, January 21st, 2010 at 6:19 pm and is filed under Accessibility, Mobile Commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.