Purchase Propecia, Online shoppers are savvy and showing them your site is trustworthy is important.
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Misspelled words damage credibility and your users may perceive constant misspellings as a lack of concern for your website and business, Propecia overnight. Make sure new pages are spell-checked before they go live. Purchase Propecia, If your store doesn't look credible at all times, the shoppers may quickly leave. Effects of Propecia, Canned Goods, Aisle Three
Information architecture is key to your shoppers finding what they're looking for. If they can't find it in two or three clicks, fast shipping Propecia, they'll go to a site where they can. Propecia reviews, It's important to have clear categories, and to map the appropriate products to these categories.
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Make sure that you have a site search available to your shoppers. Many will know exactly what they want and if they can't find it in one or two searches, buy Propecia online cod, they'll go where they can. Propecia results, Post Security at All Exits
A secure site is imperative to succeed in the eCommerce world. Purchase Propecia, Just being a secure site isn't enough for customers though, you need to show them.
Posting security and payment gateway badges on websites is now a common practice. Many times you'll see badges in the footer, Propecia from canada, but companies also place them "above the fold" on their pages or on pages where personal and payment information is entered.
It's not uncommon to see Verisign, Comodo, Authorize.net, and Better Business Bureau logos on websites. These often contain a verification link, which provide users with statistics regarding the security certificate or membership of the Authority site.
Make sure to prominently display any security badges that you have access to so that any security concerns may be alleviated.
These are just some of the areas that cause potential trust problems on your site, and they are easy to change or fix.
What other trust concerns have you identified on your site or sites you have visited. Share your thoughts below..
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Tags: e-commerce, security, trust
November 23rd, 2009 at 2:56 pm
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June 14th, 2010 at 5:02 pm
Ian,
Nice post, but how much security is enough? Some websites have five or six security badges, from security-providing services that have overlapping or redundant protections. That seems like overkill.
As I understand it, “security” in this context has two different but related aspects.
(1) Security of the site itself. This is so that people visiting the site have confidence the site is secure and, thus, THEIR VISIT to the site is secure. That kind of security is more of the domain of the SSL certificate products like VeriSign Secure Site, Digicert SSL products, GoDaddy Standard and Premium SSL, McAfee Secure, etc.
(2) Security and management of the monetary transaction, on the site and through to our bank account. This is to ensure people that their payment information is secure and to ensure us that the transaction flow gets our money to us as efficiently and securely as possible. This is more of the domain of PayPay Pro, Authorize.net, Google Checkout, etc.
So, back to the key question, how much security is enough to ensure your site is protected and that you’re providing confidence to people using it? Is it as simple as picking one brand-name provider from each of the lists above?