- Easy to remember
- Easy to spell
- Provides a positive mental image
- Brands that positive image into the mind of potential customers.
Branding your business or product is one of the most important decisions you'll ever make. Great brands go down in history. Bad brands go up in flames. Kleenex, Q-tips, and Scotch Tape are brands that became household names. Many people say "Kleenex" when they really mean facial tissue because the idea of facial tissue in general has been branded with the name Kleenex. Kleenex has been the number one selling brand of facial tissue since 1924. Effective branding builds name recognition and, more importantly, trust. Statistics show that trusted brands always outperform unknown or poorly branded products. As Jack Fischman, owner of Todaysgentleman.com and Amazingbeltbuckles.com, says, "With eCommerce stores you are trying to create a relationship with the customer. A relationship that assures them of your commitment to quality service, satisfaction, etc… it's important to be consistent with your image and branding so that when they see your brand something clicks in their head saying, ‘Oh! I recognize and trust that.’" Your online success depends on what happens in the minds of people who visit your website. Positive brands create a trustworthy image in your customer’s minds, which is important when privacy and security are serious customer concerns. A brand tells your customers what you promise to deliver: innovation, ease of use, quality, service, best price, etc… An effective brand name is: