Landing Page Optimization is the process of improving a visitor’s perception of your site so that they’re more likely to complete a goal or convert to a sale.
Landing pages target a specific audience or support a certain advertising campaign. If a landing page is well-optimized it will lead to higher conversion rates.
If your store sells audio equipment and is running advertisements about Logitech speakers, you would create a Logitech speaker landing page for customers that come to your site from that ad campaign.
Landing pages can also target a specific demographic. If you’re targeting women age 25-34, create a landing page that uses language and images that they are receptive to and post ads on websites that they visit.
Make your landing page an extension of the advertisement and visitors will have an easier time adjusting to being on your site.
To improve the effectiveness of your landing pages, try using A/B or Multivariate testing.
A/B testing lets you swap out different versions of the same page and test how well the two choices perform.
Multivariate testing lets you swap out different elements on a page, so that visitors are served up different combinations of headlines, images, and site copy to find out what combination is the most effective.
Email us to learn more about Landing Page Optimization.
Written by Craig H.
Tags: A/B testing, landing page optimization, multivariate testing
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