Choosing the right colors is pivotal for the success of your eCommerce site.

We all have emotional responses to color – many of these these reactions are defined by our culture from the day we were born.  Pink for a baby girl and blue for a baby boy.  Bad guys wear black and good guys wear white.

Let’s explore how the use of color relates to eCommerce using a Western view of color symbolism. Each color of the spectrum is filled with symbolism and within each color the different tints and shades have many of their own associations.

Let’s take a look at where colors are used, and why.

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