Conversion Rate is the percentage of visitors to a site that complete a desired action.

Conversion rate is the primary measurement for testing and optimizing an eCommerce website. If the conversion rate goes up a larger percentage of people are completing the desired action.

Generally conversion rates measure whether a customer bought something, but it can measure other goals like newsletter sign-up or creating an account too.

Conversion rate can measure specific actions on a single page or can be used more broadly to represent an action relative to the site.
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A call to action encourages visitors to do something specific. An optimized call to action will increase your conversion rates.

“Buy Now,” “Get our Newsletter,” “Join the Community” are all calls to action. Each call to action gives clear direction to visitors and let them know the purpose behind the page they are going to see.

How do I Optimize my Call to Action?

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The predominant trend in 2009 will be leveraging the natural networking capacity of the Internet to increase the visibility of your brand and website. With the down turn in the global economy, online businesses need to focus their attention on proven methodologies for increasing online sales.

There is no ‘magic bullet’ for online success.

Customers buy from businesses they know, like, and trust.

Building trust and providing ‘real’ value is essential for eCommerce success in 2009. Effective eCommerce is a continuous process of providing innovative marketing and significant value.

You want to model your marketing strategy after the internet, and it will spread like the internet and grow like the Internet.

Focus on 2 things:

1. connecting with people
2. providing significant value

In 2009 you want to dominate your niche market. This means your website must implement the basic elements of eCommerce success:
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