Last time we showed you how data feeds (RSS and XML) can help drive customers to your store.

This time around we’re going to be a little more traditional and show you how two different types of email can make customers notice you.

The first, newsletters, shares news about your industry and useful tips. The second, email marketing, is one of the most cost effective ways to entice customers to purchase.
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Want to deliver content directly to your shoppers instead of relying on them remembering to come back to your site?

That’s what this series article is all about.  I’ll give an overview of seven different ways to deliver content to your users instead of waiting for them to visit your site.

In this part I’ll explain how to use RSS feeds and product feeds to attract customers.
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In our third installment on email marketing we explore design elements for effective email marketing campaigns. We previously talked about the advantages of email marketing, list building strategies, and developing your email marketing plan. Now it is time to focus on the design of your email.

While content may be king, good design ensures your content will be seen. The objective is to design emails that are opened and acted upon. A well designed email attracts the recipient’s interest, holds their attention and stimulates action. It can also enhance your company’s image.

So What is “Good” Design?

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In our last installment on email marketing, we covered the advantages of email marketing and how to capture email addresses from visitors to your website.

Now that you are collecting email addresses from your customers, it is time to develop a plan to use them.

There are many types of email campaigns that can be implemented. Some, such as limited time offers and notices of special events, are designed to quickly drive traffic to your site. The goal with these campaigns is to increase sales over the short term. (more…)

Marketing to people who have already visited your site is one of the fastest, easiest and least expensive ways to increase your sales.

Studies show that when customers return to your website, their conversion rates improve by more than 13%!

Increase your sales by taking advantage of the consumers who have already shown an interest in your site.

Email Marketing is:

• Effective – You can reach your existing customer base as well as prospective customers.  You will be communicating with people who have already demonstrated their interest by joining your mailing list. It increases the lifetime value of your customers.
• Affordable – the cost of an email marketing campaign is quite low, especially when compared with more traditional advertising methods.  In addition, studies have consistently demonstrated that it is much cheaper to retain a customer than to gain a new one.

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