If the only thing you’re consulting when changing your website is your gut, you’re in trouble!

Learn how to use Google Analytics to understand what visitors are doing on your site. Then learn how to use that data to make smart decisions that will increase your businesses conversion rate, lower your cart abandon rate, or lower your customer service costs.

Watch the webinar after the break.

(more…)

I know you’re excited. We just installed Google Analytics on your site and the dream of increased conversion rates glows brightly in your eyes.  You login and… uh-whaaaaa?  What is this jibber-jabber?  All you see is squiggly lines and a page full of numbers and links to more pages full of even more squiggly lines and numbers.

This is a common reaction to the Google Analytics Dashboard. The numbers look intimidating but with a little help, they’ll soon be your best friend.  The first step of being able to release the power of your site’s analytics is to understand the terms used.  After we get you familiar with what the terms mean, we’ll move on to understanding the way they interact with each other.  But that’s for another time.

So, put on a pot of coffee, grab your spectacles and settle in; I’m going to teach you some key definitions that will help you get the most out of Google Analytics.
(more…)

AspDotNetStorefront has a unique implementation of the Google Analytics code, and I’ll explain the basics.

You’ve signed up for Google Analytics, and you’re ready to add the code to your AspDotNetStorefront site. You copy your tracking code out of Google and are ready to paste it into the template.

Stop! AspDotNetStorefront has a special way to handle Google Analytics.

(more…)

You’ve got a great new website. You have visitors coming in daily. You’ve seen your traffic report. But you can’t help wondering “how do I compare to everyone else?” Google Analytics Benchmarking can show you.

Google Analytics Benchmarking service provides a look at your Website’s statistics compared with industry verticals. Simply put, it can show you how your site compares to other sites of similar size in your industry.

(more…)

Web sites that aren’t using Web analytics are missing out on a wealth of customer data. This data can help them outstrip their competitors and grow into an online powerhouse.

Web Analytics isn’t anything new. In the 1990’s webmasters monitored the number of page requests, or “hits”, made to their servers.

Then websites grew to encompass multiple pages, images, subdomains, and other manner of web technologies. As websites evolved, so too did analytics. Today website tracking codes provide an almost overwhelming amount of traffic data.

Here at Vortx, we love Google Analytics. It’s free, easy to install, and the dashboard is intuitive and user friendly. Yet, we know that many of our clients, indeed many websites out there in general, do not possess any sort of analytics tracking.

So, why analytics? (more…)

With the release of Google Analytics Event Tracking, users can learn about their customers in ways they previously couldn’t.

The biggest new feature,  from an eCommerce standpoint, is the ability to see what users are adding to their carts.

Adding the new Event Tracking code to the Add to Cart buttons on product pages (which only requires modifying one line of code in many shopping carts like AspDotNetStoreFront) lets us capture the SKU and pass it into the ga.Js trackevent method to be recorded in Google Analytics.

The method looks like this:

_trackEvent(category, action, optional_label, optional_value)

(more…)