Branding your business or product is one of the most important decisions you’ll ever make.  Great brands go down in history. Bad brands go up in flames.

Kleenex, Q-tips, and Scotch Tape are brands that became household names. Many people say “Kleenex” when they really mean facial tissue because the idea of facial tissue in general has been branded with the name Kleenex.

Kleenex has been the number one selling brand of facial tissue since 1924.
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