The first and most important step in optimizing a website is to compile a list of keywords and phrases. It’s the foundation your SEO plan should be based on. Too often, businesses invest resources in optimizing for search terms that do not serve them well.

Determining the specific key words and phrases that are most likely to bring profitable traffic to your site ensures that the time and financial resources invested in search engine optimization efforts will pay off.

When developing a keyword list, it is important to pay attention to the following:

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