Landing Page Optimization is the process of improving a visitor’s perception of your site so that they’re more likely to complete a goal or convert to a sale.

Landing pages target a specific audience or support a certain advertising campaign. If a landing page is well-optimized it will lead to higher conversion rates.

If your store sells audio equipment and is running advertisements about Logitech speakers, you would create a Logitech speaker landing page for customers that come to your site from that ad campaign.

(more…)