In our last installment on email marketing, we covered the advantages of email marketing and how to capture email addresses from visitors to your website.

Now that you are collecting email addresses from your customers, it is time to develop a plan to use them.

There are many types of email campaigns that can be implemented. Some, such as limited time offers and notices of special events, are designed to quickly drive traffic to your site. The goal with these campaigns is to increase sales over the short term. (more…)