If you Googled “Enter your site title here”, what do you think you would find in the search results? Surprisingly, you get a lot of legitimate e-commerce sites, most of them using AspDotNetStorefront, that just haven’t figured out how to set their site’s meta title. By not making good use of this tag, a lot of store owners are missing out on an opportunity to make it easier for shoppers to find their site.
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Canonical Issues occur when a website has the same content appearing on multiple URLs.

Duplicate content can negatively impact your search engine performance. Some search engines consider it a form of keyword stuffing; others have difficulty prioritizing multiple pages with the same content. Either way, both results lower your position in search results.

By designating one piece of content canonical you tell search engines to ignore other versions of the same content.

How Can I Test for Canonical Issues?

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The first and most important step in optimizing a website is to compile a list of keywords and phrases. It’s the foundation your SEO plan should be based on. Too often, businesses invest resources in optimizing for search terms that do not serve them well.

Determining the specific key words and phrases that are most likely to bring profitable traffic to your site ensures that the time and financial resources invested in search engine optimization efforts will pay off.

When developing a keyword list, it is important to pay attention to the following:

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