Your Facebook fans want discounts.

Google recently studied the behavior of Facebook fans and found 45% of Facebook users become fans of brands.

Of the users that become fans 18% like one or two brands, 11% like three or four and 16% like 5 or more.

Google also surveyed the reasons Facebook users become fans of brands.

The #1 reason? 25% of the respondents do it for the discounts.

Other leading reasons were to show support for the brand, get early access to news, and because the brand is fun and entertaining.

Long story short, start offering discounts to your Facebook fans. It’s what they want.

Click to read the Google article.

Social network marketing is changing the face of e-commerce. Social networking’s biggest draw is its immediacy, and none are more immediate than Twitter.

So how can e-tailers take advantage of Twitter? I’ll highlight a couple quick promo and marketing ideas.

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