Product videos are a compelling way to increase customer interest.

According to this InternetRetailer.com article, Shoeline.com increased conversion rates by 40% after adding 100 videos showing how a shoe looks on a model’s foot.

We’ll show you how to add links to YouTube videos that pop up when the user clicks a link. To do this, we’re going to use a script called Thickbox. Thickbox opens a modal box displaying the content, immediately drawing the user’s attention to the video.

We’re going to do this in three main steps:
1. Download and install Thickbox on your site.
2. Modify the skin template to use Thickbox.
3. Modify the product description to add a link to the video.

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